The International Cricket Council (ICC) has handed Rohit Sharma a major honour ahead of the T20 World Cup 2026. The former India captain has been officially appointed as the ICC’s brand ambassador for the upcoming global tournament. The event, scheduled to begin on February 7 in India and Sri Lanka, will feature Rohit as the face of the championship across promotions, campaigns, and fan engagement initiatives.
The announcement was made by ICC chairman Jay Shah during the T20 World Cup schedule reveal event in Mumbai. Shah praised Rohit’s remarkable contributions to the shortest format, highlighting his leadership and consistency across years.
Rohit Sharma holds a unique place in cricket history, having won the T20 World Cup twice—first in 2007 under MS Dhoni’s captaincy and then leading India to glory in 2024 with a memorable win against South Africa. With this new role, he also becomes the first active cricketer to be named an ambassador for an ICC World Cup.
Sharing the news, Jay Shah tweeted, “It’s my honour to announce that @ImRo45 is the tournament ambassador for the upcoming @T20WorldCup in India & Sri Lanka. There can be no better representative than the 2024 T20 World Cup-winning captain, who has also featured in all nine editions of the tournament.”
It’s my honour to announce that @ImRo45 is the tournament ambassador for the upcoming @T20WorldCup in India & Sri Lanka.
There can be no better representative for the event than the winning captain of the 2024 T20 World Cup, and a player who has been in all nine editions so far. pic.twitter.com/muWh3mUflj— Jay Shah (@JayShah) November 25, 2025
Rohit Sharma’s Role as Brand Ambassador
As the tournament ambassador, Rohit Sharma will serve as the promotional face of the T20 World Cup 2026. His role includes appearing in marketing campaigns, participating in social media outreach, featuring in advertisements, and connecting with fans through various events. His presence adds significant value, not only because of his achievements but also due to his popularity and influence among cricket followers worldwide.
With his deep experience and iconic career, Rohit’s association with the T20 World Cup is expected to boost excitement and engagement as the world’s top cricket teams prepare to compete on the global stage.